企業(yè)需要客戶關(guān)系管理這項(xiàng)操作嗎？

For enterprises, the importance of customer relationship is different from the past, enterprises need to understand the factors and variables of customer relationship more pragmatic, familiar with the basic strategies, theoretical principles and methods of customer relationship management enterprises should adopt. But these methods can not be copied, enterprises should be based on their own company's situation and market position, from the actual situation of customers, rivals and competitive situation, to choose and use. It is especially important to note that CRM enterprises are not necessarily required to realize CRM enterprises.

客戶是企業(yè)重要的資源。

Customers are the most important resources of an enterprise.

越來(lái)越多的企業(yè)認(rèn)識(shí)到客戶資源的重要性，但是客戶關(guān)系不僅僅是保護(hù)客戶資源，而且是要將客戶關(guān)系價(jià)值化。

More and more enterprises realize the importance of customer resources, but customer relationship is not only to protect customer resources, but also to maximize the value of customer relationship.

客戶關(guān)系是企業(yè)重要的市場(chǎng)關(guān)系?，F(xiàn)在的市場(chǎng)經(jīng)濟(jì)是一種關(guān)系經(jīng)濟(jì)，市場(chǎng)的兩端供求和買賣、企業(yè)與客戶的關(guān)系，而企業(yè)又是另外一個(gè)價(jià)值鏈中的客戶，因此客戶主要的關(guān)系就是客戶關(guān)系。

Customer relationship is the most important market relationship of an enterprise. Now the market economy is a kind of relation economy, the supply and demand of the two ends of the market, the relationship between enterprises and customers, and the enterprise is another customer in the value chain, so the customer relationship is the most important relationship.

客戶是我們企業(yè)活動(dòng)的中心。市場(chǎng)是由客戶組成的，以往大生產(chǎn)時(shí)代的企業(yè)自顧自的生產(chǎn)現(xiàn)象沒(méi)有了，更多的是企業(yè)的經(jīng)營(yíng)活動(dòng)都在圍繞客戶這個(gè)中心，

Customers are the center of our business activities. The market is composed of customers. In the past, the phenomenon of self-employed production of enterprises in the era of mass production has disappeared. More and more enterprises'business activities are centered around customers.

市場(chǎng)中的客戶畢竟是有限的，開拓一個(gè)新客戶成本遠(yuǎn)遠(yuǎn)大于維護(hù)老客戶的成本，而失去老客戶的間接損失有形象的損失、客戶資源流失、信譽(yù)損失，以及相關(guān)商業(yè)機(jī)密和技術(shù)機(jī)密的流失等，因此客戶關(guān)系成為企業(yè)的重中之重。

After all, customers in the market are limited. The cost of developing a new customer is far greater than the cost of maintaining old customers. The indirect loss of old customers includes loss of image, loss of customer resources, loss of reputation, and loss of relevant trade secrets and technical secrets. Therefore, customer relationship has become the top priority of enterprises.