企業(yè)為什么需要客戶管理系統(tǒng)

一方面，很多企業(yè)在信息化方面已經(jīng)做了大量工作，收到了很好的經(jīng)濟(jì)效益。另一方面，一個(gè)普遍的現(xiàn)象是，在很多企業(yè)，銷售、營(yíng)銷和服務(wù)部門的信息化程度越來(lái)越不能適應(yīng)業(yè)務(wù)發(fā)展的需要，越來(lái)越多的企業(yè)要求提高銷售、營(yíng)銷和服務(wù)的日常業(yè)務(wù)的自動(dòng)化和科學(xué)化。這是客戶關(guān)系管理應(yīng)運(yùn)而生的需求基礎(chǔ)。
On the one hand, many enterprises have done a lot of work in information technology, and have received very good economic benefits. On the other hand, a common phenomenon is that in many enterprises, the information level of sales, marketing and service departments is becoming more and more unable to adapt to the needs of business development. More and more enterprises are demanding to improve the automation and scientification of the daily business of sales, marketing and service. This is the foundation of customer relationship management.
企業(yè)的銷售、營(yíng)銷和客戶服務(wù)部門難以獲得所需的客戶互動(dòng)信息。其次，來(lái)自銷售、客戶服務(wù)、市場(chǎng)、制造、庫(kù)存等部門的信息分散在企業(yè)內(nèi)，這些零散的信息使得無(wú)法對(duì)客戶有的了解，各部門難以在統(tǒng)一的信息的基礎(chǔ)上面對(duì)客戶。這需要各部門對(duì)面向客戶的各項(xiàng)信息和活動(dòng)進(jìn)行集成，組建一個(gè)以客戶為中心的客戶管理系統(tǒng)，實(shí)現(xiàn)對(duì)面向客戶的活動(dòng)的管理。

It is difficult for the sales, marketing and customer service departments to obtain the required customer interaction information. Secondly, the information from the sales, customer service, market, manufacturing, inventory and other departments is scattered in the enterprise. These scattered information makes it impossible for customers to have a comprehensive understanding of the customers. This requires the integration of various information and activities from each department to the customer, and set up a customer centered customer management system to realize the overall management of the activities to the customers.
濟(jì)南客戶管理系統(tǒng)客戶信息是客戶關(guān)系管理的基礎(chǔ)。數(shù)據(jù)倉(cāng)庫(kù)、商業(yè)智能、知識(shí)發(fā)現(xiàn)等技術(shù)的發(fā)展，使得收集、整理、加工和利用客戶信息的質(zhì)量大大提高。
Customer information of Ji'nan customer management system is the foundation of customer relationship management. With the development of data warehouse, business intelligence and knowledge discovery technology, the quality of collecting, collating, processing and utilizing customer information has been greatly improved.
感謝大家在百忙之中關(guān)注公司發(fā)布的產(chǎn)品信息，如果你想要了解更多，可以來(lái)我們公司咨詢。我們歡迎大家的光臨，并與你的合作！
Thank you for your busy schedule to pay attention to the product information released by the company. If you want to know more, you can come to our company for consultation. We welcome your presence and cooperate with you!