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電話營銷需要換位思考
作者：admin 來源：本站 發(fā)布時(shí)間：2017-06-19 10:53:00
電話營銷也稱電話銷售，即指通過使用電話、傳真等通信技術(shù)，來實(shí)現(xiàn)有計(jì)劃、有組織、并且率地?cái)U(kuò)大顧客群、提高顧客滿意度、維護(hù)顧客等市場行為的手法。電話營銷一般包括確定目標(biāo)客戶、銷售準(zhǔn)備、開場白、爭取客戶信任、切入正題和強(qiáng)調(diào)自身價(jià)值等幾個(gè)步驟。
The role of telemarketing:
一、為生產(chǎn)者、商家與消費(fèi)者精準(zhǔn)溝通提供了可能。企業(yè)利用自己掌握的消費(fèi)者個(gè)人資料信息，不定時(shí)使用電話、短信息或其他手段告知消費(fèi)者企業(yè)生產(chǎn)的產(chǎn)品或提供的服務(wù)等有關(guān)信息，對消費(fèi)者實(shí)施“精確打擊”期望消費(fèi)者會(huì)產(chǎn)生購買行為。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
二、為產(chǎn)品及服務(wù)的銷售提供了一種新途徑。從企業(yè)市場營銷角度來講，這種營銷方式為產(chǎn)品及服務(wù)的銷售提供了一種新途徑，就其為企業(yè)創(chuàng)造營銷效益方面而言，“電話營銷”這種營銷方式無疑以其“低成本，高回報(bào)”特點(diǎn)在企業(yè)市場營銷活動(dòng)中占有一席之地，同時(shí)也為發(fā)展、維護(hù)生產(chǎn)者與消費(fèi)者之間的良好關(guān)系提供了便利。因而很多企業(yè)都比較熱衷于使用這種營銷方式，以期為自身創(chuàng)造更多利益。
Two, it provides a new way for the sale of products and services. From the angle of enterprise marketing, and provide a new way for the sale of this type of marketing products and services, for the enterprise to create marketing benefits in terms of "telephone marketing" of this type of marketing is undoubtedly the "low cost, high return characteristics occupies a space for one person" in the enterprise marketing activities, but also for the provides a convenient development, maintain good relationship between producers and consumers. As a result, many enterprises are more eager to use this marketing approach, in order to create more benefits for themselves.
三、能為企業(yè)帶來巨大收益。一方面，電話營銷可以使企業(yè)營業(yè)額增加;另一方面，電話營銷可減少營銷人員在銷售活動(dòng)中直接與客戶接觸，從而有效降低銷售活動(dòng)的成本。這樣一增一降的變化使企業(yè)獲得巨大的收益回報(bào)。
Three, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
了解了以上關(guān)于電話營銷系統(tǒng)的知識之后，你是不是對此產(chǎn)品更加的了解了呢?本公司熱烈歡迎新老客戶前來合作洽談，我們將以誠摯的心為您服務(wù)。
Having understood the above knowledge about telemarketing system, do you have a better understanding of this product? Our company warmly welcomes new and old customers to cooperate and negotiate with us. We will serve you with our sincere heart.
The telephone marketing or sales calls, namely through the use of telephone, fax and other communication technologies, to achieve a planned, organized and efficient manner to expand their customer base, improve customer satisfaction and maintain customer behavior of market. Telemarketing generally involves several steps, such as identifying target customers, selling preparation, opening remarks, striving for customer confidence, getting to the point and emphasizing their own value.
The role of telemarketing:
一、為生產(chǎn)者、商家與消費(fèi)者精準(zhǔn)溝通提供了可能。企業(yè)利用自己掌握的消費(fèi)者個(gè)人資料信息，不定時(shí)使用電話、短信息或其他手段告知消費(fèi)者企業(yè)生產(chǎn)的產(chǎn)品或提供的服務(wù)等有關(guān)信息，對消費(fèi)者實(shí)施“精確打擊”期望消費(fèi)者會(huì)產(chǎn)生購買行為。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
二、為產(chǎn)品及服務(wù)的銷售提供了一種新途徑。從企業(yè)市場營銷角度來講，這種營銷方式為產(chǎn)品及服務(wù)的銷售提供了一種新途徑，就其為企業(yè)創(chuàng)造營銷效益方面而言，“電話營銷”這種營銷方式無疑以其“低成本，高回報(bào)”特點(diǎn)在企業(yè)市場營銷活動(dòng)中占有一席之地，同時(shí)也為發(fā)展、維護(hù)生產(chǎn)者與消費(fèi)者之間的良好關(guān)系提供了便利。因而很多企業(yè)都比較熱衷于使用這種營銷方式，以期為自身創(chuàng)造更多利益。
Two, it provides a new way for the sale of products and services. From the angle of enterprise marketing, and provide a new way for the sale of this type of marketing products and services, for the enterprise to create marketing benefits in terms of "telephone marketing" of this type of marketing is undoubtedly the "low cost, high return characteristics occupies a space for one person" in the enterprise marketing activities, but also for the provides a convenient development, maintain good relationship between producers and consumers. As a result, many enterprises are more eager to use this marketing approach, in order to create more benefits for themselves.
三、能為企業(yè)帶來巨大收益。一方面，電話營銷可以使企業(yè)營業(yè)額增加;另一方面，電話營銷可減少營銷人員在銷售活動(dòng)中直接與客戶接觸，從而有效降低銷售活動(dòng)的成本。這樣一增一降的變化使企業(yè)獲得巨大的收益回報(bào)。
Three, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
了解了以上關(guān)于電話營銷系統(tǒng)的知識之后，你是不是對此產(chǎn)品更加的了解了呢?本公司熱烈歡迎新老客戶前來合作洽談，我們將以誠摯的心為您服務(wù)。
Having understood the above knowledge about telemarketing system, do you have a better understanding of this product? Our company warmly welcomes new and old customers to cooperate and negotiate with us. We will serve you with our sincere heart.
