什么是電話營(yíng)銷管理系統(tǒng)

From the functional point of view, Ji'nan phone marketing system can be divided into two kinds:

(1)完全意義上的電話營(yíng)銷，100%的訂單都是通過(guò)電話來(lái)完成的；

(1) telemarketing in full sense, and 100% of orders are done by telephone;

(2)濟(jì)南電話營(yíng)銷系統(tǒng)只起到挖掘銷售線索、處理訂單、跟進(jìn)客戶、服務(wù)等的作用，他們有外部銷售人員來(lái)配合，共同完成訂單。

(2) Ji'nan telephone marketing system only plays the role of digging sales clues, processing orders, follow-up customers, services and so on, they have external sales personnel to cooperate to complete orders.

目前在企業(yè)中實(shí)施電話營(yíng)銷的形式主要有三種：

At present, there are three forms of telephone marketing in enterprises:

(1)企業(yè)自建自己的Call Center，通過(guò)自己的電話營(yíng)銷人員來(lái)完成銷售，采用這種方式的企業(yè)一般規(guī)模都比較大，電話營(yíng)銷體系比較成熟，屬于完整意義上的電話營(yíng)銷。

(1) the enterprise self built their own Call Center, through their own telephone marketing personnel to complete the sale, the general scale of this way enterprises are relatively large, the telephone marketing system is more mature, complete sense of belonging to the telephone marketing.

(2)企業(yè)有自己的電話營(yíng)銷人員，但沒(méi)有Call Center，只有幾條電話線，一般企業(yè)規(guī)模都較小。嚴(yán)格來(lái)講，不算完整的電話營(yíng)銷，但這類企業(yè)一般銷售的產(chǎn)品都比較復(fù)雜，往往需要銷售人員的支持和配合才能完成銷售，所以，這種電話營(yíng)銷人員更多是起到篩選客戶的作用。

(2) enterprises have their own telemarketing personnel, but there is no Call Center, only a few telephone lines, the average size of enterprises is small. Strictly speaking, not a complete telephone marketing, but this kind of enterprise, sales of products are complex, to complete the sale, and can often require senior sales support so the telephone marketing staff more is to play the role of the customer selection.

(3)濟(jì)南電話營(yíng)銷系統(tǒng)企業(yè)與一些Call Center運(yùn)營(yíng)商合作，將自己產(chǎn)品委托給Call Center進(jìn)行銷售，屬于電話營(yíng)銷外包。這種形式對(duì)企業(yè)來(lái)講好的地方就是省事，也減少了投資，在初期就將風(fēng)險(xiǎn)降到了。

(3) Ji'nan telephone marketing system enterprises cooperate with some Call Center operators, and entrust their products to Call Center for sale, which belongs to telemarketing outsourcing. This kind of form is a good place for enterprises, but also reduces investment and reduces risk to the minimum in the early stage.

創(chuàng)造優(yōu)良的產(chǎn)品,是我們的一慣追求,長(zhǎng)期以來(lái)公司以高質(zhì)量的產(chǎn)品和優(yōu)良的服務(wù)贏得了國(guó)內(nèi)外客戶的信任。

To create excellent products is our pursuit, for a long time, the company has won the trust of domestic and foreign customers with high quality products and excellent service.